North America's leading platform shaping the next phase of retail media — now in its fifth year.
June 2–4, 2026
Palmer House Hotel, Chicago, IL
ABOUT THE EVENT
Where retail media's next phase takes shape
Retail media has transformed from an emerging experiment into a multibillion-dollar cornerstone of modern commerce strategies. Now in its fifth year, join CommerceIQ and the Path to Purchase Institute’s Retail Media Summit remains the leading platform shaping the industry’s next phase.
June 4 breakout session
Breakout Session · June 4, 2026
Closing the Attribution Gap: New Approaches for Proving Retail Media ROI
Katen Johal
Head of Managed Services, Sr. VP North America
Megan MacDonald
Senior Account Executive
As retail media grows in scale and complexity, marketers face a familiar challenge: proving what’s truly moving the needle. In an ecosystem shaped by algorithms, AI-driven discovery, and blurred lines between paid, owned, and earned media, traditional attribution models no longer tell the full story.
In this fireside chat, Katen Johal and Megan MacDonald from CommerceIQ explore how leading brands are closing the attribution gap with modern, commerce-native approaches to incrementality. Drawing from real-world case studies, they’ll unpack how incrementality can be proven—not just modeled—and why aligning measurement to how consumers and retailer algorithms actually behave is now critical.
In this session, you will learn:
Why and how brands should rethink investment across paid, owned, and earned media, using a practical view of incrementality to guide smarter allocation.
How AEO engines like Alexa for Shopping and Sparky are influencing conversion paths, media effectiveness, and brand outcomes, often outside the reach of legacy measurement frameworks.
How Agentic AI is surfacing what’s really happening in the business and turning insights into action at speed.
Why the future lies in combining powerful technology with a human-in-the-loop approach that empowers teams to focus more on digital shelf excellence and catalog performance.
Free at the show
Free · Incrementality & Rufus Clinic
Get two personalized reports in one 20-minute session
Your Retail Media Incrementality analysis and Alexa for Shopping Report — with actionable steps using your keywords & SKU content to boost ROAS, Share of Voice, and incremental value to win more sales.
