The New Gatekeepers: Winning Product Discovery in the Age of AI Answer Engines

AI Answer Engines (AEO) and Generative Engine Optimization (GEO) are transforming product discovery, rapidly becoming the new gatekeepers between shoppers and brands. As consumers increasingly rely on agents like Sparky, Rufus, ChatGPT, Gemini, and Perplexity for recommendations, the path to purchase is compressing—and traditional search strategies are no longer enough.

For ecommerce and CPG leaders, visibility now depends on whether PDPs are structured and optimized for machine interpretation at the moment intent is expressed. In this session, we’ll decode the signals answer engines prioritize, share practical actions brands can take immediately, and present results from leading companies using our Content Agent to streamline workflows and deliver retailer-tuned recommendations that maximize discoverability and conversion.

You'll learn

• How AEO and GEO are redefining the shopper journey and shifting control of discovery
• The PDP signals answer engines prioritize—and how to optimize for them now
• Key trends commerce leaders must monitor to stay competitive
• Real-world outcomes from brands using AI-driven content optimization
• How agentic workflows can replace manual, multi-system processes with smarter execution

Speaker